Normal CornBelters Baseball Team
2010 Marketing Price List
LET’S BUILD YOUR MARKETING PLAN…
The Normal CornBelters of the Frontier League of Professional Baseball are the newest, hottest, and most exciting sport entertainment franchise in Central Illinois. The beautiful new Normal CornBelters ballpark is located at 1000 W. Raab Road on the Campus of Heartland Community College and a stones throw away from Highway I-55. The stadium will accommodate almost 7000 people for a baseball game with 4000 fixed seats, 12 suites and berm seating for another 2700. For concerts we will be able to accommodate well in excess of 15,000 people with plenty of parking on the site and on the Heartland Campus. We fully expect to have an average attendance approaching 4000 per night as well as hosting many civic, college and high school events.
As a Normal CornBelters marketing partner, you will be associated with the region’s hottest professional sports franchise in one of the best markets for minor league baseball in the entire country. You will find that CornBelters Baseball is an effective medium to reach your customers and receive repeated exposure to an audience that has discretionary income and a proven willingness to spend. This combination provides outstanding promotional and sales opportunities available with the Normal CornBelters. We will go to work for your company to construct a marketing plan to achieve your specific objectives. We look forward to working with you to share your company’s message with hundreds of thousands of fans at the new Normal CornBelters Ballpark and beyond.
I would like to welcome you to our baseball family here in Normal, IL. Our goal is to give you the best in:
AFFORDABLE FAMILY FUN ENTERTAINMENT
THE OBJECT OF THE GAME
We intend to entertain thousands each night during the 2010 season, more fans than some Major League events. Why will our fans continue to show enthusiasm every game? Because we will provide a “SHOW,” not just a baseball game. We also provide “Raving Fans” customer service which we have applied based on a book written by Ken Blanchard. We take pride in the ever time fan experience. It must be consistent to grow and have “Raving Fans.”
Our formula for marketing success is based on creating fun, affordable, family entertainment through a close relationship comprised of Sponsor, the Fan, and the CornBelters Organization. Our corporate partnerships always provide quality entertainment for the fans while increasing sponsor awareness and generating business for you.
HERE IS HOW THE PROCESS WORKS:
Become part of the Show! The following “building blocks” to every successful Normal CornBelters marketing partnership:
STADIUM SIGNAGE:
Put your company’s message in front of hundreds of thousands of fans during each season at the New CornBelters Ballpark through unique signage opportunities. Remember, fans view signs while enjoying an interactive sporting event. In short, your signage has the best impact and reach in the new CornBelters Ballpark. Here are a few stadium signages that we offer to you.
Illuminated Concourse Signage:
Highly visible during the day or night games, illuminated concourse billboards are located in the main concourse area and are easily visible to fan traffic. These signs measure 3’ by 5’
Color LED Scoreboard Display:
Put you logo and message in lights! The baseball fan views the scoreboard on average 120 times during a game so this is a great marketing vehicle to utilize. The Giant LED signage, part of the state-of-the-art scoreboard at the new ballpark, is capable of presenting brilliant logo displays as well as actual video commercials. The location is impossible to ignore. It is for a :30 second spot 3 times per game, one pre-game, one in-game and one post game commercial or spot.
Foul Poles:
Wondering whether it’s fair or foul? Look to the foul poles where your logo is prominently displayed!
Starting Line, Frontier League Standings, and Upcoming Events Boards:
These boards are located in high traffic areas of the concourse and are used to display that night’s starting line-up, Frontier League standings, as well as upcoming events and ballpark information, along with the sponsor’s message. Each board will be updated daily and the sponsor’s logo will be prominently displayed on the sign.
Autograph Booth and Program Booth:
Deliver a clear message in a unique way. These booths receive high traffic as they are frequented for the purchase of souvenir game programs or as a location for fans to receive player autographs prior to the big game. Sponsorship of these booths are in constant view of CornBelters fans.
Picnic area title rights sponsorship:
Thousands of fans will enjoy baseball and a pre-game picnic with the CornBelters this season. Title sponsorship includes a 4’ by 8’ sign, public address announcements, and matrix board displays. And, of course, as the title sponsors your name is mentioned first every time and everywhere that the picnic area appears in print or broadcast media.
Outfield sign:
Grab the attention of the thousands of fans that attend our games with an Outfield sign. This 4’ by 16’ sign will be placed in one of our 30 locations in the new CornBelters stadium.
Corridor Sign:
As our fans walk around the beautiful concourse they will see these 26’ by 4’ sign along the suites at the CornBelters stadium.
PRINT ADVERTISING:
All print is distributed at the ballpark and throughout the Bloomington/Normal area. Your advertisement is always presented with important CornBelters information, which makes our fans your customers. The CornBelters will distribute various forms of print advertising during their Inaugural Season and beyond. Some of the print advertising that is available are:
Souvenir Game Program:
Inaugural Season Souvenir Game Programs will be available at the ballpark and certain locations in the Bloomington/Normal area. Your full page (8.5” by 11”), full color advertisement is always presented with important CornBelters information that makes our fans your customers.
Nightly Roster Insert:
This opportunity involves your advertisement being located on the printed piece that includes updated players statistics, numbers, and coaching staffs. The nightly roster insert sheet is placed inside all souvenir programs each night. Ad or coupon space consists of two (2) 3’ by 8.5” panels.
Ticket Envelopes:
Your message or coupon is placed on the back of over 20,000 ticket envelopes. These envelopes are used to mail tickets to customers, for advanced ticket sales, or tickets that will be picked up at “Will Call.”
Parking Passes:
Your message or logo is displayed on 20,000 VIP parking passes which will be distributed to executives, professionals and loyal fans.
EVENT NIGHT SPONSORSHIPS:
Create a favorable and lasting image and gain valuable exposure through an event Night Sponsorship at the New Ballpark. Event Night Sponsorships involve sponsoring an entertainment act or a premium giveaway item. Put you logo on a premium item along with the CornBelters logo and increase your company’s exposure. The possibilities are endless! The CornBelters will promote your company’s game via local media with one of these fabulous event night sponsorships. These include:
Premium Item Giveaways:
Given away nightly at the stadium gates, these souvenirs are the best way to get a memorable gift in the hands of the fans during a sponsor’s night. A sample of quality premium items that are available include the following: umbrellas, bats, baseballs, magnetic schedules, sports bags, caps, t-shirts, baseball cards, bobbleheads and insulated mugs. Items are given to the first 1000 fans or children, depending on the item. Speak with a CornBelters Representative about endless items available to fit your corporate image.
Ballpark Characters:
These event sponsorships involve and entertainer making a scheduled appearance at the new CornBelters Ballpark. Entertainers available include The Famous Chicken, The Phillie Phanatic, The ZooperStars, Myron Noodleman, Dave, The Horn Guy and The ever famous Sky Dogs! In most cases they will make a special appearance before the event at your place of business and also do pre-commercials promoting your special night.
The Zooperstars Myron Noodleman
The Phillie Phanantic The Famous Chicken
BETWEEN INNING EVENT & DAILY PROMOTION:
Expose the entire crowd to your company through inning promotions and daily promotions which occur during the half-inning breaks and provide the opportunity for fans to test their skills, smarts, and luck in many exciting contests. Each daily promotion is supported through public address announcements, color LED displays, and the souvenir game programs which in turn provides the sponsor further exposure. These exclusive sponsorship opportunities are the fun, interactive part of what happens on a daily basis at the ballpark. Here’s a sample of the best…
Ball Blast:
Who says the players don’t give back to the fans? Every game, both the CornBelters and visiting players will throw softie balls with your logo into the stands.
What’s in The Box?:
It’s our version of “Let’s Make a Deal!" One lucky fan will have the choice of a nice gift or “What’s In The Box?" Occasionally, the box will contain another nice prize however, there is a chance the box will contain a gag prize such as a rubber chicken or can of SPAM. It’s fun for the whole crowd as the fans enjoy getting into this promotion.
Sweetheart of the Game:
One (1) lucky lady will be randomly chosen to be the CornBelters Sweetheart of the Night at each home game. It could be your mother, spouse, girlfriend, or even a soon to be financee (with a little advance warning to the Cornbelters front office).
Super Duper Sling Shot:
What are those CornBelters staff members shooting into the crowd with that giant-sized slingshot? You just never know. It could be softie balls, t-shirts, or even an occasional water balloon. Sometimes you don’t know until you catch it!
Mascot Dash:
A classic rendition of the Tortoise and the Hare. A young fan runs around the bases from first to home at a steady pace. Meanwhile, the CornBelters Mascot, “Corny,” showboats until he ends up losing to the determined runner.
Mother Nature and Mr. Trash:
Mother Nature and Mr. Trash not only keep the CornBelters new ballpark clean, but also provide entertainment. Sponsorship included signage on costume or uniform public address announcements, and LED scoreboard display.
Birthday parties’ announcements:
Fans in the stands join in singing Happy Birthday to the lucky young fans standing on the home dugout. The CornBelters mascots are there to help celebrate the occasion that also includes a birthday cake and other various items to make the event very special. The sponsor joins in through color LED display support as well as all collateral materials promotion the Birthday Party Club.
Additional Daily Promotions:
Include Name that Tune, Trivia Quiz, Horse Races, Toilet Plunger Toss, Bed Races, Dirtiest Car Contest, Chicken Dance, Human Bowling; Guess the Attendance, Closest to the Pin, plus a whole lot more! If you can imagine it, we can customize a special between inning promotion or a daily event to suit your marketing objectives.
The Official Home of the Normal CornBelters is
MEDIA SUPPORT:
Sponsor involvement at the ballpark is supported by outside media advertising to insure effective exposure. Radio, television, and newspaper mediums as well as other local and nation media will be used to further promote events at the New CornBelters Ballpark. All of the Normal CornBelters home and away games will be broadcast live on WTRX Oldies 93.7 FM as the “Official” flagship station for the Normal CornBelters. All radio sponsorships include the following:
Sponsorship of One Inning:
Each inning will be tagged with the sponsor’s name. For example, every time the third inning is mentioned it will be the “Dad’s Root Beer Third Inning.” This mention will apply to everything that occurs during that inning as well as recaps at any time throughout the game. It also includes a PA mention.
Airtime:
The sponsor will receive all commercial airtime during their one inning. This amounts to three (3) minutes of airtime every game for 96 games.
Opening & Closing Billboards:
All sponsors will be recognized prior to and following each game as part of the broadcast.
Live Commercial Interview:
Every 8th game, a sponsor spokesperson will give a live on-air interview with the CornBelters radio broadcaster. The spokesperson will act as a live color commentator and discuss not only CornBelters baseball but is given an opportunity to “plug” anything regarding their business or company. This concept is new to baseball and will add a unique aspect to Cornbelters broadcasts and the sponsor’s advertising.
Cornbelters Souvenir Game Program:
Each radio sponsor will be included on a radio support page in the official CornBelters game program. This page will also refer to each sponsor’s designated inning.
To set up a meeting for a sponsorship opportunity, please contact the Normal CornBelters Marketing Office at (309) 454-2255 (BALL).
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All advertising contracts are subject to a three (3) year agreement.
